Gold → Dark Blue
This preview swaps the current Gold accent for a deep navy. In brand colour psychology, dark blue signals trust, stability and authority — the qualities borrowers look for in a commercial finance partner. Below is the recoloured logo, the proposed palette, and a mockup of how key site sections would look.
1. The logo
Current — Gold
Warm, premium, distinctive
Proposed — Dark Blue
Trustworthy, institutional, calm
On a black background (footer / hero overlay):
Current — Gold
Proposed — Dark Blue
2. The palette
Navy
#1E3A5F
Primary accent (on light)
Deep Navy
#16314E
Fills, dark sections
Sky Steel
#5B8DCC
Accent on black
Black
#0A0A0A
Base — unchanged
Why blue for finance? Blue lowers the pulse and is universally associated with security, dependability and fiscal responsibility — which is why most major banks and insurers lean on it. Gold communicated premium; navy communicates safe hands. Black and white stay as the neutral backbone.
3. Site mockup
Navigation (scrolled / light)
Hero (dark)
Your broker, in your corner
Independent access to a selected panel of lenders — commercial mortgages, bridging, development & business finance.
Stat cards
2011
Established12+
Lender Panel15+
Years Experience100%
IndependentButtons & accents
Footer
JM Success Ltd is a credit broker and a proud member of the NACFB. Authorised and regulated by the Financial Conduct Authority for regulated mortgage contracts. Your property may be repossessed if you do not keep up repayments.
© 2026 JM Success Ltd · Potters Bar, Hertfordshire
For Jana
This page is a non-destructive preview — the live site is unchanged. If you're happy with the dark blue direction, I'll roll it out across the whole site. If you'd prefer to keep gold, or blend the two, just let me know.